Our Story
Sobna Kamakshee
Co-founder, Rad Gifts & Jucoholic.
Art has always been my forte and my interests were largely creatively inclined. When I first embarked my journey with Jucoholic in 2012, I wanted to break the thought of 'old school' equating to jute. I knew I could bring so much colour to the 'golden fibre' by just changing the outlook and designs coupled with different fabric combinations, printing lucid colours and exploring metallic prints on the fabric that had many restrictions due to its texture and all of that clicked; we brought a big change in the market in terms of the outlook and sustainable alternatives.
Earning the trust of some big names and pocketing quite a few corporates entrusted additional responsibility to meet their requirements. Afterall, filling the void of our customer requirements is quintessential and the bedrock of every business is customer satisfaction. Aligning to this core principle, and obliging to customers' needs, I extended my wings to corporate gifting that led to the advent of Rad Gifts.
Bhuvaneshwari
Co-founder, Rad Gifts
Little did I know that working in a fortune 500 company to up-scaling in a Saas start-up, my on-field experience played a crucial role in the inception of “Radgifts” – a comprehensive solution for your gifting needs. As an HR, I had the opportunity to interact with top management and the operations team, giving me the privilege to understand concepts of budgeting, resource allocation, constraints, approval matrix, policies framing and employee satisfaction. One of the vital findings during this process was corporate gifting and its compounding impact on employee motivation and recognising their efforts that led to better employee satisfaction and performance; it also reflects the company's brand image and their constant, varied approaches to surprise their employees to keep them upbeat. Working on such projects, gathering and collating these experiences, my venture into corporate gifting was fortified and having the paraphernalia of experience and customer satisfaction at the forefront, I confidently plunged into my maiden business. With the right amount of empathy and quick-witted approach, the whole idea of gifting can be elevated to a new level, providing joy, insight, recognition, motivation, thoughtfulness and creativity and combining this whole composition into a tangible, ever-lasting emotion.
About Rad
We as a team knew with the right amount of creativity and understanding client's need and being resourceful; we would be able to carve a niche in the gifting gamut and give our customers a joyous experience while curating their hampers.
Rad visualises the ideology of putting a smile on people's face through the act of gifting and creating memories for 'the joy of gifting is an experience, not just an act'. The proposition we carry in this process is to surprise our clients through an array of assorted gifting articles that are quirky, unconventional, utilitarian, eco-conscious & exciting and hand pick each and every product from vendors who are genuine and committed. The miniscule gap between receiving and unravelling the mystery box- that adrenaline rush moment, anticipation and blind guesses that elegantly surprise the receiver keep us upbeat for the ongoing assignments.